Unlike the average American 15-year-old, AdWords advertisers now have definitive proof that they can’t all be above average. This comes in the form of Google’s new breakdown format for keyword quality score reporting, by...
Welcome, Frank Boulben, Research in Motion’s new CMO. You’re charged with making the Blackberry relevant again. No one expects you to succeed. You’ll be surrounded by the din of detractors, media hacks, and a...
For years, SEO companies and “rock stars” have whined that they don’t get the respect they deserve. That’s been unsurprising, given that you trip over seven unethical SEO firms and two “cheesy borderline” SEO...
No one likes to be the victim of a false positive. Every time you’re “randomly” searched in an airport, you curse under your breath and silently rail against the excessive security. Of course you...
Following a positive earnings report, Google’s stock took a beating for two days running after having risen close to an all-time high in the days before the earnings announcement, dropping from about $650 to...
In my role as a member of the SES Advisory Board and past Chair of this conference, I’m here to remind you that SES Toronto is but two months away! And that means we’re...
According to her LinkedIn profile, longtime friend and SES Conference colleague Marilyn Crafts is now a “Retired Event Planner”. It seems like only last week that she was spearheading the usual great success of...
Google says it is retiring the Demographic Bidding functionality in the Google AdWords display network on March 21. This was typically a weak and incomplete layer on the AdWords platform, as it relied on...
It’s been awhile since SES London, and this post has been aging in the back of my mind… like a fine scotch. But before the next stop on the circuit (SES New York), why...
If your job or company revolves around online marketing, and you’ve always wanted to see Bryan Eisenberg in action, the keynote alone is worth the small price of this year’s eMarketing Conference at Fanshawe...