If you’ve heard of Hugh MacLeod’s sex and cash theory, and you’ve been wondering which category your day job managing paid search accounts falls into… wonder no more. I’m here to tell you: compared...
Over the past few years, there has been well-founded speculation on whether Twitter will go public, whether it will be acquired, or indeed, whether it can survive financially at all despite being a popular...
Hey @marissamayer, It’s become a great tradition around this blog. We’ve gone through several bouts of know-it-allness here when it comes to Yahoo’s fortunes, and we’ve structured little lists of things to do for...
Sometimes, it seems that time is going backwards in our industry. Marketers’ instincts when it comes to divining and profiting from the deepest, darkest corners of human frailty and desire seem to be diminishing...
For those of you who weren’t fortunate enough to see it this morning: SES Toronto keynote speaker Avinash Kaushik laid into a host of Canadian companies for their unwillingness to execute the most basic...
Search Marketing
Google Changes Free E-Commerce Product Listings to a ‘Commercial Model’: Don’t Everyone Let Your Jaws Hit the Floor at Once
Google has announced that after years of sending free traffic to many retailers through a feed-based product listing system, it will consolidate that feed-based product listing service into a single, pay-per-click service similar to...
There is a saying in advertising: “Clients change agencies like they change {keyword: socks or underwear}.” The reality is a little less volatile, given that familiarity and relationships often prevail in business, usually for...
Advertisers being the curious, hypercompetitive lot they are, many of them can’t resist typing in “their” search keywords to see where they stack up visually against the competition. The problem is, that can be...
If you ever make the mistake, as I recently did, of reading Twenge and Campbell’s The Narcissism Epidemic: Living in an Age of Entitlement, you’ll have more than a few “whoa! that’s scary!” moments,...
In Mad Men Episode 509, “Dark Shadows,” Don longs to flex his old creative muscles on an account being worked on by the junior phenom, Ginsberg. In the review meetings for the Sno-Cone account,...