As a consumer, the more experienced you get, the more rituals you see played out, the more often you develop a certain set of convictions about what is truly “throwing your money away,” as...
Google and its stock were hit with a triple whammy today, with a below-forecast earnings performance and more chatter about “declining average costs per click” coinciding with an unfortunate leak of their 8-K earnings...
Seth Godin wrote The Dip about the scary transition period when you really need to re-engineer something fundamental about life or business, and in the transition, your day-to-day results are almost certain to be...
I once ran into a starving freelance tech journalist at a Google press briefing by Eric Schmidt. There was very limited seating in the room, so this journalist began questioning the “purity” of some...
Logging into campaign settings, you might be surprised to see four ad rotation options now. Two “optimize” settings, one “rotate for 90 days, then optimize for clicks,” and now, “rotate indefinitely”. In other words,...
It keeps coming back: the meme about Yelp being a form of “extortion” driving small business owners out of business, “shaking them down” until they advertise, etc. Some observers — on scant and selective...
I’ve developed a slightly mystical belief: there is no free lunch. Or call it instead the Free Stuff Karma Syndrome. Better yet: Maybe You’ll Do Me a Favor Sometime. To sum it up, if...
Blog comments — and by “blog” here, I really mean blogs with commenters plus the (probably more numerous) mainstream press articles online, with commenters — can be a curious manifestation of free speech at...
This was going to be a little post that basically said “Hey! Have you guys seen the National Car Rental commercial where they actually mention improving ROI through SEO?” I’ve been loving those commercials,...
The tech world is littered with tales of cage matches between perceived underdogs and huge overdogs, the latter of whom don’t realize at the time that they’re even in a cage match. (Oftentimes, they’re...