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Guide to statistics (intro) — for Yelp-listed business owners

The issue has been near-beaten-to-death in the United States. In fact, the FTC just concluded a long investigation involving hundreds of thousands of pieces of potential evidence that Yelp attempts to pressure businesses to...
Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also...
Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see...
Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Growing Together Can Be Disorienting

Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing...
Posted on September 14, 2014Author byAndrew Goodman
Search Marketing

Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem...
Posted on June 4, 2014June 4, 2014Author byAndrew Goodman
Search Marketing

Je Me Souviens: The European Court Has to Be Wrong

I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide...
Posted on May 15, 2014Author byAndrew Goodman
Search Marketing

Sport Chek’s Big Facebook Ad Test: Revealed

Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide...
Posted on April 24, 2014Author byAndrew Goodman
Search Marketing

After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year...
Posted on April 10, 2014Author byAndrew Goodman
Search Marketing

The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’?

Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web. For those of us who were around then, it would be convenient...
Posted on March 12, 2014Author byAndrew Goodman
Search Marketing

Quality Score Isn’t Actionable. Here’s What You Can Do About It

Everyone in PPC (and related display advertising) today knows that ad rank is determined in part by your bid, and in part by a multifaceted relevancy measure called Quality Score. What many still don’t...
Posted on March 3, 2014March 3, 2014Author byAndrew Goodman

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Quality Score Isn’t Actionable. Here’s What You Can Do About It

Posted on March 3, 2014March 3, 2014Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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