This was going to be a little post that basically said “Hey! Have you guys seen the National Car Rental commercial where they actually mention improving ROI through SEO?” I’ve been loving those commercials,...
Digital Marketing
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Yahoo sells online advertising. That’s what they do for a living, first and foremost. They sell that advertising against content, both aggregated and unaggregated, and against various popular apps, like Yahoo Mail. They came...
Previous columns in this series have argued that paid search is the most sophisticated current version of a true direct response “machine,” and that companies typically under-invest because they fail to see long-term predictable...
Canada’s version of the Do Not Call anti-telemarketing legislation (offering homeowners a chance to sign up for a national Do Not Call registry) has been a flop, according to reports. 300,000 complaints; 11 fines;...
Digital Marketing
Yet Another Blather About Why Performance Digital Advertising is a Crack Cocaine of Iterative Delight, Whereas Spray & Pray Traditional is Not
Driving around in the beautiful sunshine, you tend to see a lot of billboards. And if you’re an AdWords junkie, you tend to notice a lot of ads that would never work if their...
And now another instalment in our long-running “Where are the Customers’ Yachts?” series. If you’re interested to see just how a company slated for a massive IPO has chosen to conduct itself lately, read...
I’ve been reading a lot of books about marketing, advertising, and business strategy lately. I thought to myself: what would I write if I was given carte blanche by a publisher? Until recently, I didn’t have...
If correspondence from Traffick readers, clients, and colleagues is any indication, paid search advertisers are happy to see the end of August. For me, it’s been a strange month any way you measure it....
“I am not a target market.” – Douglas Coupland, Generation X: Tales for an Accelerated Culture Canada celebrates Canada Day this Tuesday, and on Friday, Americans celebrate Independence Day. As holidays go, what’s not to...
Trying to promote other people’s websites, as I have done as a consultant for several years now, can be an up-and-down experience. If a spate of clients just happen to be coming out with...