Pay-for-placement or pay-per-click is a search engine category pioneered by GoTo.com. GoTo burst onto the scene with a successful 1999 IPO, following on the heels of solid venture backing by, among others, idealab’s Bill...
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When online advertising became big business, it became increasingly apparent to advertisers and the most prominent intermediaries in the field that most online ad campaigns were failing because they were irrelevant to their target audience. ...
Google’s got a new baby. It has moved into the pay per click advertising game through a new program called AdWords Select. There will be no change in how the search engine itself currently...
Looking to expand your horizons, give your business an edge, or just join a historical cultural movement? Tap into some of the greatest minds in the field of Internet marketing. Because our lives are so busy, many of us don’t...
Seth Godin, Permission Marketing: Turning Strangers into Friends, and Friends into Customers, (Simon & Schuster, 1999) Unlike the Cluetrain authors and Coupland, Godin is neither angry nor sarcastic, but his now-classic text has made him into one of the leading prophets...
Seth Godin, Unleashing the Ideavirus, (Hyperion, 2001) Unleashing the Ideavirus began as a widely-downloaded free e-book – a handy way of illustrating how viral marketing should be “smooth” – and is now available in paperback. Godin’s colorful language...
Levine, Locke, Searls, & Weinberger, The Cluetrain Manifesto: The End of Business as Usual, (Perseus Press, 2000). Corporate approaches to e-commerce have tended to be arrogant because top executives believed what their buddies in the major media corporations...
Something strange has been happening to the owners of web sites lately. Maybe it’s been happening to you. They’re getting traffic without even trying. Viewed from the experiences many webmasters have had in the short...
Just as troubling as the loss of the Go Guide was to those who used it and worked on it is the uncertain future for one of the Net’s grand old search engine franchises,...