Yahoo sells online advertising. That’s what they do for a living, first and foremost. They sell that advertising against content, both aggregated and unaggregated, and against various popular apps, like Yahoo Mail. They came...
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Looking at the impending makeover of Hotmail, I have to say I’m impressed. Recalling reasons why many of us switched to GMail (away from Yahoo Mail, natch) – it wasn’t about brand, or thinking...
Today marks the end of the Blogger era on Traffick.com. From almost seven years, from July 2002 to April 2010, we’ve been happy (OK, mostly happy) users of the Blogger publishing system. Despite Blogger’s...
Monday, April 26, 2010 Google Affirms the Vital Role of Marketing and Advertising Agencies It’s great news that Google has taken the time to think through the pivotal role of agencies in helping advertisers...
Monday, March 29, 2010 Yusuf Mehdi’s Too-Candid Comments About Abandoning the Long Tail Credit Yusuf Mehdi for honesty: in his remarks at SES New York last week, as reported by eWeek, he noted that...
Sunday, February 28, 2010 Yahoo: It’s Worse Than It Looks (Again) Techcrunch reports on a Wall Street analyst’s recent analysis of Yahoo (YHOO). Among the more painful realities: Only a third of Yahoo’s $21b...
Tuesday, January 26, 2010 Is Your Search Marketing Knowledge Outdated? You Know What to Do It’s becoming a truism that search engine marketing as practiced by busy in-house marketing managers, and others in similar...
Tuesday, December 29, 2009 Salute to the Gladwellian Decade (And Many More) I. Huh! The decade is drawing to a close, isn’t it? No Y2K stuff to worry about this time around. But for...
Saturday, November 28, 2009 The No Advertising Fallacy Adbusters. No Logo. Buy Nothing Day. Various guilt-ridden middle class people doing their best to march in solidarity with imaginary downtrodden, non-materialistic brothers and sisters, say...
Wednesday, October 28, 2009 Twinkies References in Zombieland Cause Major Sugar Spike Google Searches for surged in the US and Canada in October, coinciding with the successful release of Zombieland, starring Woody Harrelson...