As usual, I’m energized after reading another lucid marketing book by Seth Godin. Purple Cow: Transform Your Business by Being Remarkable is sure to be a bestseller after the initial self-publishing publicity stunt phase graduates to...
Digital Marketing
Latest articles
Before getting to the usual thoughts & chuckles, I need to offer a sincere word of thanks. First, to you, the reader, for being interested in these unpolished ideas. Your interest fueled my own....
I recently talked with Maheesh Jain, cofounder and VP Sales & Marketing of CafePress. Some of you may know them as a provider of mugs and sweatshirts that you can sell to your customers...
As any webmaster or search engine marketer knows, you can’t measure the success of your web site or of your online marketing campaigns without knowing your site statistics. And the only way to know...
Over the summer I told a few people about a surprising report by John Lawlor which listed large numbers of unclaimed Google AdWords keywords. Phrases like “ping golf” were completely ignored on Google AdWords,...
By Andrew Goodman and Ed Kohler With the holiday season upon us, it’s time for pay-per-click advertisers to set aside time for a fall/winter tune-up. So cancel your meetings, grab a Coke, and start...
When it comes to LookSmart, one of the top three directories on the web and still the best way to get high placement on MSN Search, the most pressing questions on webmasters’ minds seem to be:...
The late Canadian Prime Minister Pierre Elliott Trudeau once likened living next to the United States to sleeping with an elephant. “No matter how friendly and even-tempered is the beast,” quipped Trudeau, “one is...
When Google rolled out its exciting new pay-per-click advertising system, Google AdWords Select, some pay-per-click advertisers were pleased by Google’s automated method of enforcing relevance. . Without editorial intervention...