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Working with Google: You Could Write a Novel…

… but of course, you probably shouldn’t. My imaginary novel might begin like this…. if it began at all. How about yours? You have to make the best of things. Especially when these creatures...
Posted on January 31, 2014Author byAndrew Goodman
Search Marketing

Elliptical Trainer at the Airport? Personal Ruminations on 10 “Firsts” in 2013

It’s been an amazing year. Most companies involved in Anything Digital are going to break new ground in any given year; that’s a given. At Page Zero, our work is somewhat client-driven. And while...
Posted on December 31, 2013Author byAndrew Goodman
Search Marketing

Canadian Journalists, BlackBerry Should Not Be Viewed Through a ‘National’ Lens

The dire predicament of once-dominant smartphone pioneer BlackBerry (formerly Research in Motion) has led Canadian scribes and pundits down the usual path of lamenting this outcome as evidence of some deep flaw in “Canadian...
Posted on November 12, 2013Author byAndrew Goodman
Search Marketing

What Makes Page Zero Tick? “Know Thyself” As Business Strategy

The “three circles” planning exercise in Jim Collins’ Good to Great has, for me, stood the test of time as a powerful business compass for anyone contemplating corporate strategy for a company of any...
Posted on October 16, 2013Author byAndrew Goodman
Search Marketing

“Jail Time Warranted” For Youths Who Misuse Search Engines: Agency Head — The Shallot

By James Dinnerklieg Digital Culture Reporter — The Shallot October 15, 2013   Children engaged in class projects, or simply curious about what something is, have been playing havoc with online advertiser ROI, according...
Posted on October 15, 2013October 16, 2013Author byAndrew Goodman
Search Marketing

5 Insanely Great AdWords Automation Tricks

With the proliferation of high-powered third-party tools, we might be forgiven for overlooking the loads of performance and personality you can inject into an account using the latest and greatest capabilities of Filters in...
Posted on October 7, 2013Author byAndrew Goodman
Search Marketing

The Man Who Took On Chips Ahoy… And Won

Recently, Canada lost a giant in marketing: Dave Nichol. Strangely, for twelve hours following his death, only one media outlet reported it. And the tributes and official obituaries were particularly slow to trickle in....
Posted on October 5, 2013Author byAndrew Goodman
Search Marketing

Good Aggregate Tablet Performance Doesn’t Equal Sound Bid Strategy (Exhibit C)

Let the data revolution continue! Client C: In retail. This is a good-sized account with a lot of diversity. Big dataset, long date range chosen (but not too long). The business is 99% online....
Posted on September 25, 2013Author byAndrew Goodman
Search Marketing

Concrete Evidence on Tablet ROI in AdWords (Exhibit B)

Continuing the data dump. Data: what a great way to start the week! Client B In a travel-related business. The dataset is pretty big, so no problem with reliability here. We’re getting lukewarm, but...
Posted on September 23, 2013September 23, 2013Author byAndrew Goodman
Search Marketing

“Concrete Evidence” On Tablet ROI in AdWords (Exhibit A)

At a recent conference, a Google executive reiterated what has become a surprisingly sustained refrain from Google since the full switchover to the Enhanced Campaigns architecture in AdWords: Google believes that “tablet behavior is...
Posted on September 20, 2013Author byAndrew Goodman

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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