High level principles here, not a raft of charts, facts, and stats. Some of it is speculative. With that out of the way, let’s have a deeper look at the warped reality field you’re...
Elsewhere, I’ve expressed skepticism that black hat techniques are relevant to the world of paid search. Let’s look at some aggressive techniques that are worth considering – and aren’t necessarily black hat. Let’s call...
At an ecommerce industry event recently, I heard some amazing statistics — and amazing, but all-too-familiar, anecdotes — about the sorry state of Canadian etail. Let’s be clear: the Canadian consumer is at the...
Turmoil is all around us, old assumptions no longer valid. Richard Florida deftly lays out the scenario for the current economic and spatial Great Reset. Bob Garfield outlines the Chaos Scenario in traditional media...
Google’s recent financial results weren’t nearly as bad as the markets seemed to think. By any rational standard, once again they turned in a strong Q4 and strong YOY growth. Earnings were very solid....
The latest debates over Google Search results, search quality, antitrust, and other drama are only the latest in a long period of rapid change for Google in the search arena. That period, pretty much...
Search Marketing
A Website is Like a Company, and Vice-Versa. Post-Revolution,There Really is No ‘Revert’
You’ve been through it. Everyone you know has probably been through it, at some point. Your website and the platform is built on are now five (or, aaaghh! seven or eight!) years old, and...
Facebook is free, essentially for three reasons: People pay for apps and games, and Facebook’s cut of that subsidizes the platform You view and/or click on ads, and that also subsidizes the platform 9-figure...
Legendary. Epic. etc. You may have noticed a lot of adjectives like this strangely appearing in TV ads. Even for products like aluminum siding and arthritis medication. Why? Because somewhere between Fast Times at...
Have you ever read a comments section for a major news source? (I know you have.) Yikes! The problem seems to be particularly bad in Canada. There are a handful of companies/players that seem...