Back when Overture (previously GoTo.com, later became Yahoo Search Marketing) was preparing its prospectus for an initial public offering, the company spoke often of the paid clicks (to which by now we’ve become so...
In a recent column, I explained that ad formats and copy can send meta messages beyond what is literally conveyed in the text. You aren’t just trying to “convince” a pre-digested subset of willing...
I just came across a recent story outlining how, in a certain Canadian jurisdiction, a dozen energy companies were fined for deceptive sales practices. A dozen companies. That’s, like, nearly all of ’em. On...
Like many of you, I’m a pretty active user of Twitter. I understand its value in that it reaches a great many people every day. It’s raised a great deal of money by now...
You can say this a thousand times and it’s never as interesting to people as it should be (until they see the financial result and it affects them directly): changing a single, unassuming word...
What was Steve Yegge thinking? I’m sure that was what Steve Yegge himself was thinking after he inadvertently posted his already-famous internal rant that ranged from his former employer, Amazon’s, massive shortcomings, to the current failure...
Following up on the news that Google is incorporating landing page relevance more directly into Quality Score as it affects position and thus CPC’s as well as eligibility in the keyword auction… As a...
Search Marketing
Google Tweaks its “Other” Black Box: Ads Quality Update Deepens Measures of Relevance
Word is out that Google has gone through another round of algorithmic tweaks to address content quality in the organic search results. These updates have collectively become known by the nickname Project Panda. Not...
In some parts of the world, lengthy conversations are still being held on the subject of persuading clients to devote enough budget to digital. In light of past battles nearly won, it’s particularly maddening...
Relevance in search means a lot of things to a lot of people. Information retrieval scientists right down to the average user of a search engine might think there is quite a lot to...