While search marketing has often been lauded for its killer ROI and – especially on the paid search side – its incredible capacity for fine-tuning and testing, its cousin on the display side hasn’t...
Groupon is addicted to money, spending half a billion dollars a year to acquire new subscribers. Yet it now claims that it will kick the habit in 2013, reducing that spend to zero. There...
In today’s post, Seth Godin argues that we can be lulled into settling for blah layouts and fonts because (after all) companies like Google, eBay, and Craigslist have treated them as an afterthought, and...
According to recent information, the option to use the polygon tool should already have been removed from AdWords for new campaigns. One of the quietest Google announcements in history, it seems that a widely...
Disclaimer: no brain cells were used in the creation of this post. *** INSIDE BASEBALL ALERT — IF NAME-DROPPING OFFENDS YOU, LEAVE NOW! As our industry matures, I sometimes find myself asking: “Where has...
When Google AdWords rolled out its remarketing feature, many of us felt we’d stumbled on an exciting — but modest — new high-ROI targeting segment. By combining contextual targeting (keywords denoting which sites in...
In terms of sheer user adoption, Google+ may be the most successful online service launch. Recent estimates place the user base at 25 million. Now that’s a fast start. Any other company would have struggled...
Nearly three years ago, I wrote a two-parter for Search Engine Land addressing the “Wall Street Meltdown” and how it would affect digital marketers in the coming years. Although many people suspected things were...
Every so often I have a crazy thought like this. It usually comes when a player in this digital space starts to get so far ahead of everyone else, that they others seem to...
Each generation and branch of SEO tacticians, similar to any other established order in any industry, has built a set of assumptions — and even worse, for their ability to remain strategically nimble —...