It’s always a bit tough to digest the latest Important Book on Google when you work in the industry. The concern is that you’ll be forced to rehearse and rehash warmed-over stories. And at...
2011 is the Year of Remarketing, thanks in large part to Google validating and popularizing the space, and creating a stable and easy-to-interpret platform for showing banner ads to members of a set audience...
Does Traffick support the “authorship markup support” announced by Google today? Did we call for just that five years ago? Yes, and yes. Today, in a post called “Authorship markup and web search,” Google...
After his retirement to a cottage area, my uncle, a teacher who also happened to be a handy jack-of-all-trades loaded with certifications, became bored and wanted a part-time job. He replaced the retiring building...
Not long ago we opined that the only way someone could catch up to Google in the race for world domination would be to out-“free” Google. Chris Anderson has alerted us all to the...
Google recently released, to an audience of skeptical marketers and webmasters, an updated explanation of its approach to content quality… breathtaking in its level of detail. While the cutting-edge cadre of algorithm-ponderers at the...
Today, Google held an education event in Toronto, aimed mainly at Canadian agencies and other partners. This high-level overview of new developments in various advertising channel was called Google Ad Academy. The venue was...
Digital snobs have a way about them. Remember all those times you were hanging out with people who shook their heads because they couldn’t believe how many times people would simply type a search...
Michael Ignatieff had such poor brand positioning for what he just got himself into that he couldn’t even hold his own seat in Parliament. His humbling defeat, one of the most humbling defeats in...
Awhile back, a friend mentioned to me that she might be leaving a traditional law career in favor of setting up her own boutique law firm. Thinking of her business identity, I immediately thought...