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Search Marketing

What’s New About Landing Page Policy? Google Responds

Google has quietly rolled out an update to how it communicates violations of its landing page policies. The official update was posted recently on the Inside AdWords blog. The key point is that there...
Posted on April 19, 2011April 19, 2011Author byAndrew Goodman
Search Marketing

Scam’s back

False hope? Recently we wrote about the term “scam” no longer being prevalent in Google Suggest. Well, it’s back. I got a call today from an entrepreneur who is a victim of the term...
Posted on April 14, 2011Author byAndrew Goodman
Search Marketing

What Yahoo Numbers Do You Trust?

So Google’s search rivals are either gaining share (according to Hitwise), or looking flat (with Yahoo declining slightly) (according to comScore), or… if insider scuttlebutt is to be believed, experiencing business results that are...
Posted on April 13, 2011Author byAndrew Goodman
Search Marketing

Can Getting Inside Larry Page’s Head Help Your Strategy?

Since Larry Page took over as Google CEO, there has been a renewed appreciation for his personality and influence, and how it affects Google’s approach to products. Tip: if Larry wants something, he’s likely...
Posted on April 12, 2011Author byAndrew Goodman
Search Marketing

Don Draper Knew About the Meta-Message

In a memorable scene from Mad Men, Season 3, Conrad Hilton comes up with a print ad concept when he’s considering firing his agency. The folksy concept, complete with illustration: “When the country mouse...
Posted on April 9, 2011Author byAndrew Goodman
Search Marketing

Google Rolls Out Secret Magic Number They Already Had

In the acquired-taste-but-classic 1970’s flick Capricorn One, Elliott Gould plays a hard-drinking, well-traveled reporter who thinks he’s onto the fact that NASA has faked a Mars landing. Soon enough, “they” are out to get...
Posted on April 5, 2011Author byAndrew Goodman
Search Marketing

Guy Kawasaki: World’s Nicest Man

He actually said it. Just catching an interview here on CP24 with @ambermac, where @guykawasaki actually says: “I use it to push. I push my books, push my stuff, push my friends… ” And...
Posted on April 4, 2011April 4, 2011Author byAndrew Goodman
Search Marketing

Google Suggest No Longer Riddled with ‘Scam’

More than a year ago, we covered the growing problem of thousands of legitimate businesses implicitly accused of being “scams,” by virtue of the self-reinforcing nature of the autocomplete in Google Suggest. This seemingly...
Posted on March 31, 2011Author byAndrew Goodman
Search Marketing

What the Radian6 Acquisition Really Means

Radian6, a Canadian social media monitoring startup, has been acquired by Salesforce for $320 million, $250 million of that in cash. This is a relatively rare slam dunk for the Canadian venture capital community...
Posted on March 30, 2011Author byAndrew Goodman
Search Marketing

Focus Your SEO More on Revenue

To this day, many SEO’s are over-focused on keyword rank, to the exclusion of other analytics. Measures of effectiveness of organic site visitors — especially revenue conversions — should take up much more of...
Posted on March 29, 2011Author byAndrew Goodman

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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