Can an advertising campaign be an asset? I don’t mean asset as in “Say, Biff, you’re a real asset to Norelco. Another quarterly sales increase, and thanks for taking care of my dog in...
You can’t run a web search index as massive as Google’s without algorithms, scale, and massive automation. You also can’t run it without editorial judgments. And “computers alone” do not determine what ranks. You...
1921: Insulin discovered. 1932: Prototype atom smasher gun invented in California. Unfortunately does little more than chip away at particles, leaving nuclei intact. 1939: First atom definitively smashed by scientist in Berlin. 1965: Moore’s...
Some observers – some Googlers included – are going pretty easy on J.C. Penney for being the latest big company to fall “victim” to black hat SEO techniques. And the ensuing tips on how...
This week, news has surfaced that an Ottawa-based startup did damage to established B2B vendor SuccessFactors by obtaining extensive private business information from them through the ol’ “fake customer” subterfuge. This wasn’t the usual...
Platforms. Progress. “The user experience.” The wisdom of crowds. “The network is the computer.” A link “is like a vote”. You “don’t own your brand anymore.” Always On. “Privacy is dead. Get over it.”...
Last week, in the middle of the hysteria over Microsoft being caught Google-aping by a clever Google “honeypot” sting scheme, I was wondering if I should write a post about whether Microsoft would “wriggle...
Phil Mickelson has done it again. He’s demonstrated an evolution in his maturity level and game-savvy. He realizes that even if you “have game,” playing safer odds repeatedly often wins out over reckless gambling....
Lately, consumers have become dimly aware of behavioral tracking online, to the point where government authorities have begun floating the idea of Do Not Track legislation. Intuitively, it seems to make sense, until you...
Since Google leaked the news that Google Offers is in the works to compete head-to-head with GroupOn, people have been rightly wondering if this news is big enough to hurt GroupOn’s momentum; big enough,...