Out here in “the-rest-of-us”-land, $50 million and up is a lot of money. $500 million and up is a whole lot of money. For “us,” above a certain level of wealth, you could offer the...
Last year, I received a perplexing voicemail from the perpetrator of one of the top (alleged) Ponzi schemes of all time. “I want to know your company!,” he chirped. Presumably, the fallen guru was...
Until this global recession goes away, we’ll all be forgiven for wanting huge bang for buck in our marketing efforts. For folks with a lot of experience, I thought I’d put the question to...
Now that Yahoo Search Marketing is fully integrated with Microsoft, you figured you’d never have to reminisce ever again about its predecessors, Overture and GoTo, right? Well, maybe one more time. Although it’s been...
I love that Krista Lariviere over at GShift Labs posted some questions to think about, and some statistics, instead of “predictions for 2011,” regarding organic search referrals and your SEO strategy for 2011. I...
I agree with John Battelle’s rationale for suggesting that Facebook has such widespread ramifications on citizens’ lives that it needs to be subject to all relevant forms of regulation, including the obligations of a...
The narrative is a familiar one. Seemingly intelligent individual hops onto a general-purpose search engine, with a really specific purpose in mind. Gets impatient, has limited background in doing this particular kind of specialized...
In “The Tragedy of the Talk Show Host” (this month’s Atlantic magazine), James Parker observes: “Like Seinfeld, The Larry Sanders Show was deeply committed to superficiality, honoring the intuition of the ’90s viewer that...
Although Google is a company, it is not unlike a person. Ever since its legendary ethical compass check — “don’t be evil” — began circulating in the popular imagination, Google-watchers have often judged Google:...
Back fresh from a week at a resort in Costa Rica, I’m kicking myself… for being taken in by a “TripAdvisor scam”. Essentially, we trusted a tour company because they touted their “great reviews...