In today’s ClickZ column I finish up a series about marketing budget allocation decisions. In the course of this discussion, I have wondered aloud about the value of “marketing” related investments as diverse as...
It was a wintry night in 2004 (guessing here) when my longtime Page Zero colleague Dean Towers poured the paid search advertising Kool-Aid and opined to me: “frankly I think the ads are way...
On Black Friday, nobody can hear you blog. But perhaps fittingly, our final post of the week comes from social media advertising expert Marty Weintraub. Mr. Weintraub has allegedly been quoted as saying: “Facebook...
In Canada, it is just barely legal to work on the U.S. Thanksgiving holiday. Hence, with turkey envy in my veins, I post the next installment in our five-part series of mini-essays on the...
Continuing our five-part series celebrating Tim Berners-Lee’s Scientific American essay, with some thoughts from yours truly. Andrew Goodman: People Don’t Want to Live in Burma Tourism isn’t booming in Burma: many think it might...
Our next mini-essay contributor, Chris Tolles, takes a bullish view of the future open playing field of the Web, due to the continued prevalence of… of all things… spam! Chris Tolles: Spam as a...
The World Wide Web turns 20 next month. Will it make it safely into middle age, or flame out like Jim Morrison? Tim Berners-Lee sparked debate this week with a timely piece in Scientific...
Ed’s note: Every so often we publish a guest column (reprint) of our favorite candid SEO experts out there, Jill Whalen. This latest rant/sensible-advice appeared in this week’s High Rankings Advisor. Enjoy! Last week...
Trade shows and conferences are like the Energizer Bunnies of the digital marketing industry. Despite hard times, demand for events has grown. I think I’ve figured out why. But first let’s walk through what...
In 1998, two new search engines came out, both eventually going public, both capturing an immense amount of user mindshare and both becoming amazingly popular. One was Google. The other was Ask Jeeves. One...