Like Pace Lattin “doesn’t cross paths with Shoemoney at all,” I don’t cross paths with Pace Lattin at all (although Lattin and I are fellow ClickZ columnists). All I can do is read what...
No, I don’t mean it that way. Of course you should advertise! What I mean is, if your economic engine is driven by product sales, customer acquisition, and the like, then what are you...
No wacky stories this week – just numbers. Below I share the result of a bid increase (ad position) test, with the goal being to find out whether that slightly increased average ad position...
Talk of Twitter potentially giving some thought to raising as much as $200 million (that’s one hundred times what many Series A rounds raise) made me wonder about the monster-raise trend and tech startups...
… or does it? Large brands are doing more with paid search and targeted text ads nowadays, so naturally I get curious when I see the copy in an ad that shows up in...
In 2008, in the requisite “predict the future” chapter (12: Online Targeting, 1995-2015 — Fast Start, Exciting Future) of Winning Results With Google AdWords, I had the good fortune to write/predict as follows: “It...
In a previous column, I expressed skepticism that black hat techniques are relevant to the world of paid search. This time, let’s look at some aggressive techniques that are worth considering – and aren’t necessarily...
Yahoo sells online advertising. That’s what they do for a living, first and foremost. They sell that advertising against content, both aggregated and unaggregated, and against various popular apps, like Yahoo Mail. They came...
Even when there is no particular news of note, opinions can get heated about our dear old friend Yahoo. Should Yahoo and AOL merge, so they can do a better job of being digital...
In a recent Ultimate Quality Score Guide created by WordStream, 14 PPC experts including me were asked the annoying, but ultimately revealing, question: “(Question #4:) Quality Score vs. Bid Management: If you could pull just...