Blekko, the stealth search engine startup co-founded by Rich Skrenta (of ODP fame), has recently launched a limited private beta. I’ve been able to give it a spin and can confirm, it feels like...
Danny Sullivan offers a thoughtful piece “celebrating” and reviewing Google’s failed (closed) projects, accompanied by “celebratory” (rationalizing, explaining) quotes from Google. Of course, there can be any number of reasons why pilot projects fail...
In search marketing, it’s easy to get people obsessed with a particular metric: you express it on a scale of zero to 10. (Remember Toolbar PageRank?) It’s only been a few months now that...
Well, this is bizarre. About a month ago, I posted some incoherent ramblings about number crunching… ramblings that included reflections on Paul the psychic octupus, rapidly declining Iranian fertility rates, and World Cup outcomes....
When a company is #1 at something — or close to it — any hiccup that comes along is proof their days are over… at least in the bored minds of formula-surfing journalists. Remember...
Trada, the paid search management environment that enables crowdsourcing in a bid to help advertisers create more effective campaigns, won’t create your marketing plan with you. It won’t jump on a phone call with...
There was a bit of an unanticipated dustup in response to Mona Elesseily’s perfectly sensible column about “fake” PPC experts over at Search Engine Land last week. (George Michie also nicely pointed out some...
In the landing page optimization world, only a small elite reach peak performance. Those are the multitalented practitioners who have the good fortune of being fueled with data from a decade’s worth of testing,...
Among several other policy updates related to permissible advertising categories and claims, Google has quietly updated its policy to allow “radar detection databases and software,” specifically in France and Poland.
At a recent industry presentation, I had the chance to see several of Google’s high-ranking executives provide the high level elevator pitch about how they’ve evolved and where they’re headed as a company. Putting...