Canada’s version of the Do Not Call anti-telemarketing legislation (offering homeowners a chance to sign up for a national Do Not Call registry) has been a flop, according to reports. 300,000 complaints; 11 fines;...
Google will appeal the French regulator’s decision in this Navx case… and I can see why. There are so many products and services banned from advertising with Google, third parties have a field day...
I admit it. Along with about 90 percent of AdWords advertisers, I was once a card-carrying member of the “Content Targeting is Scary, Kind of Like a Toyota, Club.” At SES New York one...
What do you get if you spend a week pondering life, climbing hills in Italy, watching football, reading Super Freakonomics, and then come home to play around with one of Google’s many incredibly helpful...
Reports of Facebook’s surprising revenues have added momentum to the prevailing viewpoint that the popular social networking platform is a looming financial juggernaut, possibly on a par with Google. On further reflection, though, the...
Digital Marketing
Yet Another Blather About Why Performance Digital Advertising is a Crack Cocaine of Iterative Delight, Whereas Spray & Pray Traditional is Not
Driving around in the beautiful sunshine, you tend to see a lot of billboards. And if you’re an AdWords junkie, you tend to notice a lot of ads that would never work if their...
Search is in our veins as surely as that morning cup of java is a required kickstart for many of us. Being caffeinated will be the only way to make it through the remainder...
Search Engines
, Search Marketing
Say Your Final Prayers, Black Hat SEO’s: Guest Post by Dr. Ken Evoy
[Editorial note: Dr. Ken Evoy is one of the most successful entrepreneurs in our space. Back when a great many small businesses (today’s “savvier more experienced online businesses”) were coming onstream, Evoy’s company, SiteSell.com, was...
Google is rolling out an opt-out browser add-on to allow any web user to block their data from being shared with websites using Google Analytics. This goes beyond the requisite privacy policies and disclosure...
I know, I know. If you live in a warmer climate, you’ll find the “heat alert” now in effect for the City of Toronto rather quaint. Still, with temperatures hitting 30C (approaching 40 on...