Whatever niche people are working in, defending, or touting in our industry, it’s customary to begin with a slide or a quick stat over cocktails to remind the listener of its hugeness. A friend...
Looking at the impending makeover of Hotmail, I have to say I’m impressed. Recalling reasons why many of us switched to GMail (away from Yahoo Mail, natch) – it wasn’t about brand, or thinking...
Any experienced Google AdWords advertiser knows that the broad match type has had its own special logic for several years. As the broadest of the three match types (exact, phrase, and broad), it added...
Ever shared an ice cream cone with your dog? Or a lover? Or a phone conversation with your mother? Or a document with a business partner? In Facebook-speak, these aren’t “inherently private” activities. Facebook...
News is out that IE share continues to drop steadily in the (seemingly interminable) browser wars, while Google Chrome has undergone a market share growth spurt, jumping from 1.8% to 6.7% in the past...
It’s been quite some time since Google released a wide-ranging study on the performance of content network placements from a cost-per-acquisition (CPA) standpoint, but hat tip to Paul Bruemmer, there was a recent resurgence...
Today marks the end of the Blogger era on Traffick.com. From almost seven years, from July 2002 to April 2010, we’ve been happy (OK, mostly happy) users of the Blogger publishing system. Despite Blogger’s...
Monday, April 26, 2010 Google Affirms the Vital Role of Marketing and Advertising Agencies It’s great news that Google has taken the time to think through the pivotal role of agencies in helping advertisers...
Monday, March 29, 2010 Yusuf Mehdi’s Too-Candid Comments About Abandoning the Long Tail Credit Yusuf Mehdi for honesty: in his remarks at SES New York last week, as reported by eWeek, he noted that...
Sunday, February 28, 2010 Yahoo: It’s Worse Than It Looks (Again) Techcrunch reports on a Wall Street analyst’s recent analysis of Yahoo (YHOO). Among the more painful realities: Only a third of Yahoo’s $21b...