Tuesday, January 26, 2010 Is Your Search Marketing Knowledge Outdated? You Know What to Do It’s becoming a truism that search engine marketing as practiced by busy in-house marketing managers, and others in similar...
Tuesday, December 29, 2009 Salute to the Gladwellian Decade (And Many More) I. Huh! The decade is drawing to a close, isn’t it? No Y2K stuff to worry about this time around. But for...
Saturday, November 28, 2009 The No Advertising Fallacy Adbusters. No Logo. Buy Nothing Day. Various guilt-ridden middle class people doing their best to march in solidarity with imaginary downtrodden, non-materialistic brothers and sisters, say...
Wednesday, October 28, 2009 Twinkies References in Zombieland Cause Major Sugar Spike Google Searches for surged in the US and Canada in October, coinciding with the successful release of Zombieland, starring Woody Harrelson...
Friday, September 25, 2009 To Ev and Biz: Click Arbitrage Tips for Twitter Hi Twitter, In light of your impending $1 billion valuation, juxtaposed with Bill Tancer’s observations that Twittermania might just be leveling...
Wednesday, August 26, 2009 What About Getting Me More Leads? Tangential vs. Tactical Conference Topics I’m trying to get into the heads of business owners. Specifically, those who come to marketing conferences to learn...
Thursday, July 30, 2009 Social Tweeting Outstrips Social Linking 100-1 If you’re a blogger like me, you may subscribe to something like Google Alerts or use another simple tool to see how many folks...
Monday, June 29, 2009 Why Razorfish Divestiture Now? Back in 2007, we briefly reviewed the major M&A activity in the digital ad serving technology and digital agency spaces. Many of our panel observers felt...
Sunday, May 31, 2009 Amid Bing Hype, Blekko Wants To Be Left Alone Blekko, a stealth search startup headed by Rich Skrenta, is doing its best Greta Garbo impersonation while getting this sort of...
Wednesday, April 29, 2009 Cluetrain: Happy Tenth Anniversary Via this fine Mitch Joel post, I finally stumbled on the Cluetrain plus 10 project. 95 bloggers with 95 posts speaking to the 95 theses. Luckily,...