Google Changes Ad Policy in Response to France Case

It’s been quite some time since Google released a wide-ranging study on the performance of content network placements from a cost-per-acquisition (CPA) standpoint, but hat tip to Paul Bruemmer, there was a recent resurgence...

News is out that IE share continues to drop steadily in the (seemingly interminable) browser wars, while Google Chrome has undergone a market share growth spurt, jumping from 1.8% to 6.7% in the past...

Any experienced Google AdWords advertiser knows that the broad match type has had its own special logic for several years. As the broadest of the three match types (exact, phrase, and broad), it added...