If you’re in marketing, especially of the digital variety, chances are you won’t have much trouble figuring out something new to do this week. With the explosion of the interactive world into all of...
Today’s announcement of Facebook Graph Search looks promising. From an advertiser and investor perspective, narrow though that may be, it suggests that Facebook will indeed add a compelling and intuitive offshoot of functionality that...
After a long dormant period, the issue of paid inclusion bubbled up to the surface of news about the business of search recently. Danny Sullivan, an anchor of continuity in an industry that sometimes...
I recently tried to envision the future of agencies with a series of posts on the Acquisio blog, and in the process of trying to do so, realized I could not. Bringing tidy logic...
In the landing page optimization world, only a small elite reach peak performance. Those are the multitalented practitioners who have the good fortune of being fueled with data from a decade’s worth of testing,...
Seriously, by this time, wouldn’t you think they could easily filter out this type of thing? Worse: as a user, I’m not seeing these ads because I’m doing a search for this. I”m getting...
I know you can’t go cold turkey. But is it time to cut down on your use of negative keywords? It might be. Telltale signs include Pop-Tarts crumbs scattered around your desk at 3...
I rarely “out” spammers, but this one really gets my goat. About a week ago, I received a blanket pitch from “Toronto’s foremost social media expert,” offering a variety of nebulous services. I found...
It’s neat to see Yelp sending out a chill among businesses considering cheating the review process, by implementing a highly visible shaming system that points out in no uncertain terms when a business conspires...
It’s been a long while since anyone fully believed in the old, innocent “Don’t be evil” image of Google. The last 28 or so times I checked its quarterly financials, it appears to be...