Sunday, June 29, 2003 New Traffick Article: Groundhog Day (Or, Towards Reflective Equilibrium in Web Metrics) Like any game, 80% of web marketing is fundamentals, but the rest is instinct. Posted by Andrew Goodman...
“I am not a target market.” – Douglas Coupland, Generation X: Tales for an Accelerated Culture Canada celebrates Canada Day this Tuesday, and on Friday, Americans celebrate Independence Day. As holidays go, what’s not to...
Trying to promote other people’s websites, as I have done as a consultant for several years now, can be an up-and-down experience. If a spate of clients just happen to be coming out with...
Saturday, May 31, 2003 More on the AOL-MS Lovefest CNN/Money has posted yet another well-written piece about the implications of the recent deal signed by AOL and Microsoft in which AOL will continue using...
Wednesday, April 30, 2003 More Meaningless Metrics? The numbers reported by comScore Media Metrix’s “new” search traffic measurement service (qSearch) seem to be the meeting with healthy scepticism from some observers (and, of course,...
Monday, March 31, 2003 Google Alert is the Best Thing Ever It’s better than sliced bread ever dreamt of being. It’s better than a happy wife. It’s better than Google itself. OK, I guess...
Last week, with no small fanfare, Google announced a new distribution model for their AdWords keyword-based text advertising: content targeting. For existing Google advertisers this was an unexpected development. Although advertisers’ ads will be...
Thursday, February 27, 2003 He’s back. Already. Bearing breaking news and commentary. Blog-boy just couldn’t resist. Posted by Andrew Goodman WRONG! ClickZ contributor gushes about the wonders of skyscraper ads because “larger units...
As usual, I’m energized after reading another lucid marketing book by Seth Godin. Purple Cow: Transform Your Business by Being Remarkable is sure to be a bestseller after the initial self-publishing publicity stunt phase graduates to...
Friday, January 31, 2003 You’ll Do Your Comparison Shopping on Portals, Say Analysts Research shows that by 2005, portals will be like these cool… portals… to what’s available online. Fancy that! Posted by Andrew...