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Digital Marketing

Man vs. Beast: Marketing Weasels are People, Too

Before getting to the usual thoughts & chuckles, I need to offer a sincere word of thanks. First, to you, the reader, for being interested in these unpolished ideas. Your interest fueled my own....
Posted on January 16, 2003November 22, 2017Author byAndrew Goodman
Search Engines

Search Engine Industry Predictions for 2003 and Beyond

What would a New Year and last-ever edition of Traffick Monthly be without a few predictions? Some of these are serious. Sorry about that. Jill Whalen’s tongue-in-cheek predictions really cracked me up. Her serious predictions,...
Posted on January 13, 2003November 21, 2017Author byAndrew Goodman
Search Engines

Differentiation Can Be Brutal in the Web Search Business

“Search engine positioning” is no easy feat – even if you *are* a search engine, it seems. So how are the engines positioning *themselves*? Along with the unauthorized biography of Jerry Seinfeld, my holiday...
Posted on January 9, 2003November 20, 2017Author byAndrew Goodman
Search Marketing , Web Portals & Apps

Archive: December 2002

Tuesday, December 31, 2002 New Year’s Resolution: No More “Little Billy” You know what I mean? Lovable “Little Billy” in Family Circus has a short attention span. His meanderings through the house, up a...
Posted on December 31, 2002November 17, 2017Author byCory Kleinschmidt
Web Portals & Apps

Gen X Hunkers in its Bunker to Drive E-Commerce Growth

What recession? Although North American economic growth in most traditional categories has been stalled for the past year, e-commerce continues to show robust growth. According to comScore’s holiday 2002 e-commerce report, consumer e-commerce totaled $1.9...
Posted on December 24, 2002November 20, 2017Author byAndrew Goodman
Search Engines

Search Engines Are Still in the Model T Era

What does the future hold for search engine technology companies? What about larger companies like Yahoo which are still heavily identified with search? Can they survive on their own? How will they prosper? What...
Posted on December 17, 2002November 21, 2017Author byAndrew Goodman
Digital Marketing

Brand Bullies’ Scorched-Web Policy: A Dissent

Posted on December 12, 2002November 22, 2017Author byAndrew Goodman
Web Portals & Apps

Archive: November 2002

Monday, November 25, 2002 From the Duh! Department It appears that AOL might soon begin featuring Time Warner content exclusively on AOL. That means you freeloaders soon won’t be able to access articles from...
Posted on November 30, 2002October 26, 2017Author byCory Kleinschmidt
Digital Marketing

Logo Good: Impressed with CafePress

I recently talked with Maheesh Jain, cofounder and VP Sales & Marketing of CafePress. Some of you may know them as a provider of mugs and sweatshirts that you can sell to your customers...
Posted on November 29, 2002October 24, 2017Author byAndrew Goodman
Digital Marketing

Desperately Seeking Web Log File Standards

As any webmaster or search engine marketer knows, you can’t measure the success of your web site or of your online marketing campaigns without knowing your site statistics. And the only way to know...
Posted on November 22, 2002November 29, 2017Author byCory Kleinschmidt

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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