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Search Engines

Prepare to be Monetized, Punk: Google Plays Sherriff with Commercially-Oriented Search Listings

Google recently made far-reaching changes to the way it ranks search results, and the search marketing community has been abuzz with tales of woe ever since. Some have speculated that the key to understanding Google’s latest...
Posted on December 1, 2003November 20, 2017Author byAndrew Goodman
Search Marketing , Web Portals & Apps

Archive: November 2003

Sunday, November 30, 2003 Even eBay Has a Toolbar What’s the world coming to? It seems that everybody and their brother has a toolbar these days. While bidding on some Mark Twain memorabilia, I...
Posted on November 30, 2003November 17, 2017Author byCory Kleinschmidt
Digital Marketing

Partner Traffic from PPC Affiliate Programs: The Good, the Bad, and the Ugly

And now another instalment in our long-running “Where are the Customers’ Yachts?” series. If you’re interested to see just how a company slated for a massive IPO has chosen to conduct itself lately, read...
Posted on November 11, 2003November 22, 2017Author byAndrew Goodman
Search Marketing , Web Portals & Apps

Archive: October 2003

Friday, October 31, Yeeha! Google Roundup Microsoft wants to marry Google. This marriage just might be worse for the world than Corey Rudl’s pending nuptials to an imaginary female named Tracy. Please, please, please...
Posted on October 31, 2003November 17, 2017Author byCory Kleinschmidt
Search Engines

Google Alert Shows the Power of Google’s Web API Program

When Google unleashed their Web API program in 2002, web developers were giddy with the prospect of tapping into Google’s power and comprehensive index of web pages and documents. Many of the early applications...
Posted on October 15, 2003November 29, 2017Author byCory Kleinschmidt
Search Marketing , Web Portals & Apps

Archive: September 2003

Tuesday, September 30, 2003 …and then, pass the Advil I defy Google AdSense to match the content on this page with their exclusive ad-serving technology. Well, bless ’em for trying, anyway. Posted by Andrew...
Posted on September 30, 2003November 17, 2017Author byCory Kleinschmidt
Digital Marketing

Everything I Know About Marketing, I Learned from Seinfeld

I’ve been reading a lot of books about marketing, advertising, and business strategy lately. I thought to myself: what would I write if I was given carte blanche by a publisher? Until recently, I didn’t have...
Posted on September 12, 2003November 22, 2017Author byAndrew Goodman
Digital Marketing

Online Advertisers Say “Good Riddance” to August from Hell

If correspondence from Traffick readers, clients, and colleagues is any indication, paid search advertisers are happy to see the end of August. For me, it’s been a strange month any way you measure it....
Posted on September 2, 2003November 22, 2017Author byAndrew Goodman
Search Marketing , Web Portals & Apps

Archive: August 2003

Saturday, August 30, 2003 Dirt-Cheap Clicks: You Have 36 Hours I know, it’s not a good time. Let’s just hope there’s a one or two day grace period lest you be on vacation or...
Posted on August 31, 2003November 17, 2017Author byCory Kleinschmidt
Search Marketing , Web Portals & Apps

Archive: July 2003

Thursday, July 31, 2003 Several Changes in the Works at Altavista There have some adjustments at Altavista, including the dropping of Moreover as a news source in favor of AV technology. While I tend...
Posted on July 31, 2003November 17, 2017Author byCory Kleinschmidt

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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