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Search Engines

The “Real” Numbers Offer Clue to Google’s Huge Lead

I’ve always been a stats junkie. In the search marketing business, though, it hasn’t been easy to get the data that matter most. You hear conflicting reports about just how strong competing search engines...
Posted on June 14, 2004November 21, 2017Author byAndrew Goodman
Search Marketing , Web Portals & Apps

Archive: May 2004

Monday, May 31,2004 Taking Stock of Gmail Most people lucky enough to be test driving Gmail have probably formed their opinions about Google’s radical webmail service by now. I know I have. After my...
Posted on May 31, 2004November 17, 2017Author byCory Kleinschmidt
Search Engines

By the Numbers: Google IPO Filing Tells Story of ’03

It may be awhile before the stock actually trades, but forced disclosure now gives us access to the key numbers for how the company did in 2003. Answer: pretty good. Revenues: $962 million Net income: $106...
Posted on April 30, 2004November 20, 2017Author byAndrew Goodman
Search Marketing , Web Portals & Apps

Archive: April 2004

Friday, April 30,2004 New Traffick Article By the Numbers: Google IPO Filing Tells Story of ’03 By Andrew Goodman, April 30, 2004 It may be awhile before the stock actually trades, but forced disclosure...
Posted on April 30, 2004November 17, 2017Author byCory Kleinschmidt
Search Engines

The Book on Amazon.com’s A9 Search Engine

When Amazon.com announced that they were going to launch their own search engine called A9, many search engine observers thought they were nuts. I was one of them. When Amazon.com released its beta search engine...
Posted on April 26, 2004November 29, 2017Author byCory Kleinschmidt
Search Marketing , Web Portals & Apps

Archive: March 2004

Wednesday, March 31, 2004 A Good Gig if You Can Get It: Google to Launch Web-Based Email Yahoo! dumps Google. MSN guns for Google. So… Google launches a service that directly competes with those...
Posted on March 31, 2004November 17, 2017Author byCory Kleinschmidt
Search Engines

Make Your Own Pie: Google’s Personalization Merely a Taste of Things to Come

Personalization is one of those hip online topics like weblogs, RSS, and streaming music that no commentator has felt the power to resist over the past couple of years. Following a period that generated...
Posted on March 29, 2004November 21, 2017Author byAndrew Goodman
Search Marketing , Web Portals & Apps

Archive: February 2004

Friday, February 27, 2004 Jobs, Schmobs Reporting on some recent eye-opening departures at MSN Search in his monthly Search Engine Report, Danny Sullivan segues into mentions of the rapid hiring being done by Yahoo...
Posted on February 29, 2004November 17, 2017Author byCory Kleinschmidt
Search Marketing , Web Portals & Apps

Archive: January 2004

Tuesday, January 27, 2004 Network Solutions: The Last Bastion of Consumer Privacy The former monopolist domain registrar has blocked Google’s new “whois” search feature where users could type in a shortcut in Google’s search...
Posted on January 31, 2004November 17, 2017Author byCory Kleinschmidt
Search Marketing , Web Portals & Apps

Archive: December 2003

Tuesday, December 30, 2003 Smart Matching Tech Developed In-House, Says FindWhat Both Google AdWords and Overture now show their advertisers’ ads on variations of the keywords in their accounts. Google calls its matching technology...
Posted on December 31, 2003November 17, 2017Author byCory Kleinschmidt

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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