Trada, the paid search management environment that enables crowdsourcing in a bid to help advertisers create more effective campaigns, won’t create your marketing plan with you. It won’t jump on a phone call with...
Search Marketing
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There was a bit of an unanticipated dustup in response to Mona Elesseily’s perfectly sensible column about “fake” PPC experts over at Search Engine Land last week. (George Michie also nicely pointed out some...
In the landing page optimization world, only a small elite reach peak performance. Those are the multitalented practitioners who have the good fortune of being fueled with data from a decade’s worth of testing,...
Among several other policy updates related to permissible advertising categories and claims, Google has quietly updated its policy to allow “radar detection databases and software,” specifically in France and Poland.
At a recent industry presentation, I had the chance to see several of Google’s high-ranking executives provide the high level elevator pitch about how they’ve evolved and where they’re headed as a company. Putting...
Google will appeal the French regulator’s decision in this Navx case… and I can see why. There are so many products and services banned from advertising with Google, third parties have a field day...
I admit it. Along with about 90 percent of AdWords advertisers, I was once a card-carrying member of the “Content Targeting is Scary, Kind of Like a Toyota, Club.” At SES New York one...
What do you get if you spend a week pondering life, climbing hills in Italy, watching football, reading Super Freakonomics, and then come home to play around with one of Google’s many incredibly helpful...
Search Engines
, Search Marketing
Say Your Final Prayers, Black Hat SEO’s: Guest Post by Dr. Ken Evoy
[Editorial note: Dr. Ken Evoy is one of the most successful entrepreneurs in our space. Back when a great many small businesses (today’s “savvier more experienced online businesses”) were coming onstream, Evoy’s company, SiteSell.com, was...
I know, I know. If you live in a warmer climate, you’ll find the “heat alert” now in effect for the City of Toronto rather quaint. Still, with temperatures hitting 30C (approaching 40 on...