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Search Engines

Move Over, Exclamation Point, Here Comes Ask Jeeves

Searching for a Better Way: Part 4 – Natural Language Searching Phrasing web searches in the form of a question is this week’s topic. Since Yahoo!’s IPO, we’ve been knee-deep in company names with...
Posted on August 1, 2000November 20, 2017Author byAndrew Goodman
Search Marketing

Don’t Search, Ask the Experts!

Searching for a Better Way: Part 5 – Experts Sites These days, it seems, someone is always trying to teach us something. Turn on your TV, and someone we don’t know personally is trying...
Posted on August 1, 2000November 24, 2017Author byAndrew Goodman
Search Engines

Searching for a Better Way: 6 Search Engine Trends

Andrew reviews the latest web searching innovations in six areas: Popularity engines, better meta search, meaning-based search, natural language interfaces, expert search and pay-per-click search engines. Read below to find a summary of each...
Posted on August 1, 2000August 20, 2020Author byAndrew Goodman
Search Engine Optimization

Human Internet Makes Peace with the Search Engine Robots

Optimizing About.com’s 800 guide sites was a daunting challenge for search engine marketing guru Marshall Simmonds. He is helping About guides make peace with search engine spiders. One of the most popular online destinations today is...
Posted on July 19, 2000November 21, 2017Author byAndrew Goodman
Web Portals & Apps

Battle of the Directories: Yahoo vs. the ODP

What’s in a directory? Some of the hottest debates about web search revolve around criticisms of the Yahoo! directory. Often these are general complaints: link rot; difficulty in getting considered for a listing; the inability of...
Posted on June 17, 2000November 20, 2017Author byAndrew Goodman
Web Portals & Apps

Why the Open Directory isn’t Open

The Open Directory is fast challenging Looksmart and Yahoo as one of the most important means of searching for web content by category. Consequently, it has become a...
Posted on March 30, 2000November 22, 2017Author byAndrew Goodman
Web Portals & Apps

Hotmail & Yahoo Mail: Best of the Best

Last time, Andrew reviewed the non-Hotmail and non-Yahoo Mail web-based e-mail options (are there really any other viable options, though?). This time, I take a look at the leaders in this arena: Hotmail and Yahoo Mail. 1. Hotmail (MSN Mail)...
Posted on January 23, 2000November 29, 2017Author byCory Kleinschmidt

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Quality Score Isn’t Actionable. Here’s What You Can Do About It

Posted on March 3, 2014March 3, 2014Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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