• About Traffick
  • Consulting Services
  • Page Zero Media
  • Contact

LATEST FROM PAGE ZERO: SEO in 2019: Swan song, or timeless classic?

Traffick
  • Portals
  • Search Engines
  • Search Marketing
  • Digital Marketing
  • Social Media
Digital Marketing

Inktomi May Not Be Such a Bad Deal After All as Web Search Space Narrows

Just as troubling as the loss of the Go Guide was to those who used it and worked on it is the uncertain future for one of the Net’s grand old search engine franchises,...
Posted on February 25, 2001November 22, 2017Author byAndrew Goodman
Search Engines

HotLinks Taps Bookmarks to Build Scalable Internet Directory

How many editors does it take to build an Internet directory? How about 500,000? That’s how many people use online bookmarking service HotLinks. Similar to Backflip, HotLinks allows users to quickly save and categorize their favorite links in an online...
Posted on December 11, 2000November 20, 2017Author byAndrew Goodman
Search Engines

Why Search Engines Must Continue to Be Referees – Part 2

Previous Page There Remain Many Receptive Fish in the Ocean In some ways, the free nature of the search engine placement game obscured the fact that particular site owners’ means of playing the game were...
Posted on November 24, 2000November 21, 2017Author byAndrew Goodman
Search Engines

Why Search Engines Must Continue to Be Referees – Part 1

In a recent article, Why Search Engine Marketing Works, I emphasized that there are two special advantages of search engines from the marketer’s perspective: (i) targeting, and (ii) legitimacy. Let’s stay with these themes, exploring the legitimacy question in particular. Since their inception,...
Posted on November 24, 2000November 21, 2017Author byAndrew Goodman
Search Engines

Why Search Engine Marketing Works

From the buzz in news releases, in email correspondence, and on popular discussion sites, we’ve learned that one topic seems to inordinately fascinate many people somehow connected to the “Internet industry”: marketing. Take, for example, many of...
Posted on October 18, 2000November 20, 2017Author byAndrew Goodman
Web Portals & Apps

10 Best Yahoo Services

Companion This little Java download will make your life a hundred times easier by attaching to your browser and giving you one-click access to your favorite Yahoo services. The killer app of Companion is its excellent integration...
Posted on October 3, 2000November 29, 2017Author byCory Kleinschmidt
Search Engines

Looksmart Plays Community Trump Card with Zeal Acquisition

Looksmart, the web directory infrastructure company noted for its staff of 200 professional category editors, has acquired youthful startup Zeal Media in a $20 million transaction. Zeal resembles the Open Directory Project (ODP) in that it uses volunteers to maintain...
Posted on October 1, 2000November 20, 2017Author byAndrew Goodman
Search Engines

Popularity Engines Rev Up Your Search

Direct Hit bills itself as a “popularity engine.” Search results are ranked according to a formula which supposedly measures how many users click on a certain site for a given search term. For example, the...
Posted on August 1, 2000November 20, 2017Author byAndrew Goodman
Search Engines

Pushing the Metasearch Envelope

Are you a new visitor to Traffick.com? Consider subscribing to the Traffick monthly newsletter, our free e-mail newsletter, for reliable, updated, industry-leading info on search engine and portal trends. Searching for a Better Way: Part...
Posted on August 1, 2000November 20, 2017Author byAndrew Goodman
Search Engines

Meaning-Based Search Redefines Web Sleuthing

Searching for a Better Way: Part 3 This year, several companies have arrived on the scene promising to improve on traditional keyword searching through “meaning-based” search technology. Their premise is a good one: keyword...
Posted on August 1, 2000November 20, 2017Author byAndrew Goodman

Posts pagination

1 … 37 38 39
img
img
Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

Page Zero Tweets

Tweets by @pagezero
  • Most Views
  • Recent
  • Comments
Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
© Copyright 1998-2022 Traffick.com / Page Zero Media. All rights reserved.