… but of course, you probably shouldn’t. My imaginary novel might begin like this…. if it began at all. How about yours? You have to make the best of things. Especially when these creatures...
It’s been an amazing year. Most companies involved in Anything Digital are going to break new ground in any given year; that’s a given. At Page Zero, our work is somewhat client-driven. And while...
The dire predicament of once-dominant smartphone pioneer BlackBerry (formerly Research in Motion) has led Canadian scribes and pundits down the usual path of lamenting this outcome as evidence of some deep flaw in “Canadian...
The “three circles” planning exercise in Jim Collins’ Good to Great has, for me, stood the test of time as a powerful business compass for anyone contemplating corporate strategy for a company of any...
Search Marketing
“Jail Time Warranted” For Youths Who Misuse Search Engines: Agency Head — The Shallot
By James Dinnerklieg Digital Culture Reporter — The Shallot October 15, 2013 Children engaged in class projects, or simply curious about what something is, have been playing havoc with online advertiser ROI, according...
With the proliferation of high-powered third-party tools, we might be forgiven for overlooking the loads of performance and personality you can inject into an account using the latest and greatest capabilities of Filters in...
Recently, Canada lost a giant in marketing: Dave Nichol. Strangely, for twelve hours following his death, only one media outlet reported it. And the tributes and official obituaries were particularly slow to trickle in....
Let the data revolution continue! Client C: In retail. This is a good-sized account with a lot of diversity. Big dataset, long date range chosen (but not too long). The business is 99% online....
Continuing the data dump. Data: what a great way to start the week! Client B In a travel-related business. The dataset is pretty big, so no problem with reliability here. We’re getting lukewarm, but...
At a recent conference, a Google executive reiterated what has become a surprisingly sustained refrain from Google since the full switchover to the Enhanced Campaigns architecture in AdWords: Google believes that “tablet behavior is...