In a recent article subtitled “Married to an Elephant“, I wrote that Google’s advertiser editorial policies are in large part driven by the new partnership Google has with AOL. After writing this, and advising advertisers to be...
Author: Andrew Goodman
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The late Canadian Prime Minister Pierre Elliott Trudeau once likened living next to the United States to sleeping with an elephant. “No matter how friendly and even-tempered is the beast,” quipped Trudeau, “one is...
Infospace, the undisputed world heavyweight champion in metasearch, has rolled out a new search engine under the Excite Metasearch brand name. Recall that Infospace, which also operates metasearch engines Dogpile and Metacrawler, acquired the traffic and brand and various...
AOL has opted for Google’s high quality. Google gets access to AOL’s high quantity. That sums up yesterday’s blockbuster announcement by the two companies: Google has been chosen to power AOL Search as well as to provide...
When Google rolled out its exciting new pay-per-click advertising system, Google AdWords Select, some pay-per-click advertisers were pleased by Google’s automated method of enforcing relevance. . Without editorial intervention...
Google Answers is a new question-answering service which allows users to get their questions answered for a fee by qualified researchers overseen by Google editorial staff. As with most of Google’s products, it has added clever...
This is the first blog to the new, improved Traffick weblog. How can it be a weblog, you ask, if we’re not using blogger or some other “blog tool” to build it? Um, because...
In 1998, usability guru Jakob Nielsen wrote a refreshingly straightforward column on “Why Yahoo Is Good“. His reasoning was that Yahoo’s original model – an easy-to-navigate directory of useful links – had maintained its integrity even as Yahoo grew beyond...
Those who are concerned about major search engines’ poor track record for relevance will be delighted to know that Teoma is alive and well and living with Jeeves. Importantly, although acquired outright by Ask Jeeves in...
Pay-for-placement or pay-per-click is a search engine category pioneered by GoTo.com. GoTo burst onto the scene with a successful 1999 IPO, following on the heels of solid venture backing by, among others, idealab’s Bill...