Author: Andrew Goodman
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When online advertising became big business, it became increasingly apparent to advertisers and the most prominent intermediaries in the field that most online ad campaigns were failing because they were irrelevant to their target audience. ...
“When you control the mail, you control…. INFORMATION!” – Newman, vague 20th-century poet Tireless business journalist Dana Blankenhorn recently profiled Wz.com, an “About.com-like” site, a collection of expert guides (in this case, called “realms”) at Wz.com....
Terra Lycos, the #4 portal, is launching a paid inclusion program for its search engine (powered by FAST Search). The new program is called Lycos InSite Select. Google is now the only remaining major spider...
So how are the rating agencies doing when it comes to tracking down which search engine is really most popular with users? A fresh article by Danny Sullivan notes that Jupiter Media Metrix is finally...
Google’s got a new baby. It has moved into the pay per click advertising game through a new program called AdWords Select. There will be no change in how the search engine itself currently...
As New Year’s resolution season kicks into gear, we may be hearing more advice from leading gurus and dentists – advice like “to be successful, observe successful people;” “to manage your time better, observe the time...
Looking to expand your horizons, give your business an edge, or just join a historical cultural movement? Tap into some of the greatest minds in the field of Internet marketing. Because our lives are so busy, many of us don’t...
Seth Godin, Permission Marketing: Turning Strangers into Friends, and Friends into Customers, (Simon & Schuster, 1999) Unlike the Cluetrain authors and Coupland, Godin is neither angry nor sarcastic, but his now-classic text has made him into one of the leading prophets...