Even though arguably valued richly, Yelp stock still managed a remarkable rise of 25% in the wake of its most recent quarterly earnings report. What’s driving the optimism for a company that lost 8...
Has Yahoo been doing enough to monetize its home page? Sounds like one of those questions that might’ve made Yahoos really bear down and think hard in 1999, and again in 2003. Which is...
This is the long Yahoo strategy post that I don’t have time for today. Instead, it’s now become the 45-second Yahoo strategy post! A lot of people don’t have time for Yahoo anymore, so...
Yesterday’s news can look pretty silly when you go back and look; in our industry, in particular. Especially when that was news about something from the future that was going to be the next...
Many of us make our app and platform decisions based on a certain calculation: go with the large, integrated provider that has momentum. The alternative is inconvenience, a lack of integration, possibly clunkier functionality,...
Great times! What could be better than a search marketing conference in Toronto, home of Richard Florida, six legitimate starting pitchers, and Page Zero Media? Tomorrow you can catch me speaking at SMX Toronto,...
Right now at Page Zero, we’re running a couple of internal ad creative contests, where we throw open an ad group to the expert participation of experienced members of our own team, in an...
As Google rolls out “enhanced” campaign setup options and parameters, various accounts of the changes are referring to some backlash from concerned advertisers. We’ve even been notified of another Change.org protest of the (yet-to-be-experienced)...
Today, I’ve been going through all of our client AdWords data, looking at the aggregate CPM rates Google is commanding for both Search and Display advertising. CPM (cost per thousand impressions) is a lesser-used...
BlackBerry will be one of the companies lining up for the privilege of paying several million dollars for a brief advertising slot at the Super Bowl. Chances are that ad, despite its fleeting nature,...