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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Web Portals & Apps

Were these Verticals too Horizontal? The Slow Death of Mega-Guide Sites

“When you control the mail, you control…. INFORMATION!” – Newman, vague 20th-century poet Tireless business journalist Dana Blankenhorn recently profiled Wz.com, an “About.com-like” site, a collection of expert guides (in this case, called “realms”) at Wz.com....
Posted on March 4, 2002November 20, 2017Author byAndrew Goodman
Search Engine Optimization

Lycos Paid Inclusion Woos Webmasters

Terra Lycos, the #4 portal, is launching a paid inclusion program for its search engine (powered by FAST Search). The new program is called Lycos InSite Select. Google is now the only remaining major spider...
Posted on February 28, 2002November 21, 2017Author byAndrew Goodman
Search Engines

Which Search Engine is Really #1? Metrics Agencies Close in on Reality

So how are the rating agencies doing when it comes to tracking down which search engine is really most popular with users? A fresh article by Danny Sullivan notes that Jupiter Media Metrix is finally...
Posted on February 22, 2002November 20, 2017Author byAndrew Goodman
Digital Marketing

Pass Out the Cigars for Google’s New Baby: AdWords Select

Google’s got a new baby. It has moved into the pay per click advertising game through a new program called AdWords Select. There will be no change in how the search engine itself currently...
Posted on February 20, 2002November 22, 2017Author byAndrew Goodman
Web Portals & Apps

E-mail Upgrade Gives Users a New Reason to Yahoo!

Microsoft may have thrown the first punch, but Yahoo has landed a knockout blow. Yahoo has responded to the recent overhaul of MSN’s Hotmail with an e-mail upgrade of its own. The new version of Yahoo Mail,...
Posted on January 17, 2002November 29, 2017Author byCory Kleinschmidt
Web Portals & Apps

E-mail Upgrade Gives Users a New Reason to Yahoo!

Microsoft may have thrown the first punch, but Yahoo has landed a knockout blow. Yahoo has responded to the recent overhaul of MSN’s Hotmail with an e-mail upgrade of its own. The new version of Yahoo Mail,...
Posted on January 17, 2002November 29, 2017Author byCory Kleinschmidt
Search Engine Optimization

Drop Keyword Alchemy to Focus on Stronger Content

As New Year’s resolution season kicks into gear, we may be hearing more advice from leading gurus and dentists – advice like “to be successful, observe successful people;” “to manage your time better, observe the time...
Posted on January 9, 2002November 21, 2017Author byAndrew Goodman
Digital Marketing

The Best Internet Marketing Books – Traffick’s Picks

Looking to expand your horizons, give your business an edge, or just join a historical cultural movement? Tap into some of the greatest minds in the field of Internet marketing. Because our lives are so busy, many of us don’t...
Posted on December 10, 2001November 22, 2017Author byAndrew Goodman
Digital Marketing

Book Review: Permission Marketing

Seth Godin, Permission Marketing: Turning Strangers into Friends, and Friends into Customers, (Simon & Schuster, 1999) Unlike the Cluetrain authors and Coupland, Godin is neither angry nor sarcastic, but his now-classic text has made him into one of the leading prophets...
Posted on December 10, 2001October 24, 2017Author byAndrew Goodman

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Traffick was launched by Andrew Goodman and Cory Kleinschmidt in 1998, as a "guide to portals," the most heavily "trafficked" sites on the web that came to dominate our digital lives. Now, as part of search marketing agency Page Zero Media, which Andrew founded in 2000, we occasionally blog here about the latest developments in digital marketing, technology, and business. Google may have won the portal wars, but the battle has shifted to the convergence of mobile, hardware, operating systems, and social -- a space where the Big Tech titans will continue to duke it out.

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Web Portals & Apps

Frequently Asked Questions about Portals (FAQs)

Posted on March 24, 2002February 14, 2018Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
Search Marketing

Guide to statistics (intro) — for Yelp-listed business owners

Posted on January 15, 2015February 1, 2018Author byAndrew Goodman
Search Marketing

Lowering PPC Bids: A Powerful Dynamic

Posted on January 3, 2015January 6, 2015Author byAndrew Goodman
Search Marketing

In Online Reviews, How Much Negativity Do We Really Want?

Posted on October 14, 2014April 4, 2019Author byAndrew Goodman
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