Thursday, August 29, 2002 Matador Taste Test The early results are in, and they’re very positive! (See my post below for the details on Matador.) I have successfully installed it on my office computer,...
A recent tour of Google headquarters (Aug. 13), and a highly cordial meeting with staff responsible for their advertising programs, offered me palpable confirmation: This is a young company on top of the world but taking...
Wednesday, July 31, 2002 Quasi-Integrity for Banner Ads – Too Little, Too Late Remember those great banner ads that had the “fake progress bar” that was meant to look like something dreadful was happening...
I think I’ve come across a new ad that could contend for the dubious honor of being the seediest high-circulation online ad to blanket major web properties since the X10 hidden camera ads (which...
Ever have one of those spontaneous email conversations that breaks out amongst four or five people and creates all kinds of random cross-insights? Given that many of us have no “real” water cooler to swap stories around,...
Google’s search partnership with Yahoo is coming up for renewal. Recall that Google extended its reach significantly and gained credibility when it was chosen to provide search infrastructure for Yahoo, replacing Inktomi, which had...
There’s no question about it: customer service on corporate web sites seems to be improving by leaps and bounds, and it’s due in large part to navigation technology companies like Ask Jeeves. Jeeves has for some...
A fair bit has been written about so-called “natural language” and “meaning-based” search engines. Many believe that search engine usability – and Internet usability in general – could be improved if search engines were “smarter” – if...
In a recent article subtitled “Married to an Elephant“, I wrote that Google’s advertiser editorial policies are in large part driven by the new partnership Google has with AOL. After writing this, and advising advertisers to be...
The late Canadian Prime Minister Pierre Elliott Trudeau once likened living next to the United States to sleeping with an elephant. “No matter how friendly and even-tempered is the beast,” quipped Trudeau, “one is...