Saturday, September 30, 2006 New YSM Features: Ad Testing and Quality Index Nothing particularly new here, and they haven’t launched yet, but in their September “On Target” advertiser newsletter, Yahoo outlines forthcoming features for...
Wednesday, August 30, 2006 Hedger Has a New Gig Jim Hedger, a well-known writer in the SEM space, broke the news to friends recently that he had left his former consulting employer (Stepforth) to...
Monday, July 31, 2006 Terrible, Networked Joke if you will, but the coming explosion of online karaoke taps right into what’s going on out there. A San Francisco startup offers a platform to make...
Friday, June 30, 2006 CPA the Real Reason for Google Checkout? Om Malik posits that a key driver of Google’s rollout of Checkout is that the company will accelerate its move into cost-per-action advertising,...
Tuesday, May 30, 2006 Tidbits I recently learned that MSN is willing to confirm that a Canadian rollout of AdCenter is slated “for 2006.” One can only assume that the larger UK market will...
Saturday, April 29, 2006 Yahoo Local, Tweaked John Battelle offers a crystal-clear overview of the evolution and potential of Yahoo Local listings. This isn’t about Y! vs G, so much as it is both...
Thursday, March 30, 2006 Google Local Gets a Nip & Tuck If you’re like me, you’ve been an early adopter of local search, and can’t wait for the offerings to further develop. If you’ve...
Tuesday, February 28, 2006 Tornado in Reverse: What’s Hot at SES Gauging by attendance, everything. But particularly hot sessions this morning seemed to be the one on tuning & optimizing landing pages, and one...
Tuesday, January 31, 2006 Did Google Miss? Google’s financial report seems to have disappointed Wall Street. Drilling down on the numbers, though, ad revenues on the Google.com sites continue strong. The content network revenues...
Saturday, December 31, 2005 The Year that Was: “Call It Web 1.5 & Shake On It” Once in awhile you stumble on a smart post and decide to read a bunch of the author’s...