Search Engines

Prepare to be Monetized, Punk: Google Plays Sherriff with Commercially-Oriented Search Listings

Google recently made far-reaching changes to the way it ranks search results, and the search marketing community has been abuzz with tales of woe ever since. Some have speculated that the key to understanding Google’s latest...

December 1, 2003November 20, 2017byAndrew Goodman

Search Engines

Google Alert Shows the Power of Google’s Web API Program

When Google unleashed their Web API program in 2002, web developers were giddy with the prospect of tapping into Google’s power and comprehensive index of web pages and documents. Many of the early applications...

October 15, 2003November 29, 2017byCory Kleinschmidt

Search Engines

Will Content Targeting Work This Time Around?

Last week, with no small fanfare, Google announced a new distribution model for their AdWords keyword-based text advertising: content targeting. For existing Google advertisers this was an unexpected development. Although advertisers’ ads will be...

March 15, 2003November 21, 2017byAndrew Goodman

Search Engines

Search Engine Industry Predictions for 2003 and Beyond

What would a New Year and last-ever edition of Traffick Monthly be without a few predictions? Some of these are serious. Sorry about that. Jill Whalen’s tongue-in-cheek predictions really cracked me up. Her serious predictions,...

January 13, 2003November 21, 2017byAndrew Goodman

Search Engines

Differentiation Can Be Brutal in the Web Search Business

“Search engine positioning” is no easy feat – even if you *are* a search engine, it seems. So how are the engines positioning *themselves*? Along with the unauthorized biography of Jerry Seinfeld, my holiday...

January 9, 2003November 20, 2017byAndrew Goodman

Search Engines

Search Engines Are Still in the Model T Era

What does the future hold for search engine technology companies? What about larger companies like Yahoo which are still heavily identified with search? Can they survive on their own? How will they prosper? What...

December 17, 2002November 21, 2017byAndrew Goodman

Search Engines

Behold the Mighty Pterodactyl: Meta Search Lives!

While researching this feature on Infospace’s recent contributions to the metasearch space, I decided to reacquaint myself with Metacrawler’s advanced features. Not a bad idea considering how things have changed. The current media obsession...

September 29, 2002November 20, 2017byAndrew Goodman

Search Engines

Hurry into AltaVista’s Discount Warehouse Blowout Clearance Event!

Ever since they invented a story about 100,000 ISP subscribers to a UK Internet service that didn’t exist, we’ve suspected AltaVista weren’t straight shooters. Hey, we’re prepared to forgive and forget, but subsequent gaffes...

September 27, 2002October 14, 2017byAndrew Goodman

Search Engines

Google Uses Meta Tags Sparingly, But Should You? (Enough Already, Part 2)

My recent editorial about metatags generated some helpful reader responses. My basic point still holds. Metadata as currently structured, in the context of a non-ideal world, is open to spam and deception, and most search engines...

September 16, 2002November 20, 2017byAndrew Goodman

Search Engines

An End to Metatags (Enough Already, Part 1)

The World Wide Web has had far-reaching and unpredictable consequences (just as its founders predicted). Perhaps most difficult to predict was the complexity facing scientists who produced tools intended to search this database. It’s a much bigger...

September 2, 2002November 20, 2017byAndrew Goodman

Search Engines

Latest articles

Prepare to be Monetized, Punk: Google Plays Sherriff with Commercially-Oriented Search Listings

Google Alert Shows the Power of Google’s Web API Program

Will Content Targeting Work This Time Around?

Search Engine Industry Predictions for 2003 and Beyond

Differentiation Can Be Brutal in the Web Search Business

Search Engines Are Still in the Model T Era

Behold the Mighty Pterodactyl: Meta Search Lives!

Hurry into AltaVista’s Discount Warehouse Blowout Clearance Event!

Google Uses Meta Tags Sparingly, But Should You? (Enough Already, Part 2)

An End to Metatags (Enough Already, Part 1)

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