When Seth Godin decided to cast the professional “search engine optimizer” in a less-than-flattering light, it reminded me a bit of the time I naively decided to critique the Open Directory Project. Silly me. I...
Search Engine Optimization
Latest articles
Contrary to popular belief, you don’t have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given...
Terra Lycos, the #4 portal, is launching a paid inclusion program for its search engine (powered by FAST Search). The new program is called Lycos InSite Select. Google is now the only remaining major spider...
As New Year’s resolution season kicks into gear, we may be hearing more advice from leading gurus and dentists – advice like “to be successful, observe successful people;” “to manage your time better, observe the time...
Optimizing About.com’s 800 guide sites was a daunting challenge for search engine marketing guru Marshall Simmonds. He is helping About guides make peace with search engine spiders. One of the most popular online destinations today is...