What would a New Year and last-ever edition of Traffick Monthly be without a few predictions? Some of these are serious. Sorry about that. Jill Whalen’s tongue-in-cheek predictions really cracked me up. Her serious predictions,...
Author: Andrew Goodman
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“Search engine positioning” is no easy feat – even if you *are* a search engine, it seems. So how are the engines positioning *themselves*? Along with the unauthorized biography of Jerry Seinfeld, my holiday...
What recession? Although North American economic growth in most traditional categories has been stalled for the past year, e-commerce continues to show robust growth. According to comScore’s holiday 2002 e-commerce report, consumer e-commerce totaled $1.9...
What does the future hold for search engine technology companies? What about larger companies like Yahoo which are still heavily identified with search? Can they survive on their own? How will they prosper? What...
I recently talked with Maheesh Jain, cofounder and VP Sales & Marketing of CafePress. Some of you may know them as a provider of mugs and sweatshirts that you can sell to your customers...
Over the summer I told a few people about a surprising report by John Lawlor which listed large numbers of unclaimed Google AdWords keywords. Phrases like “ping golf” were completely ignored on Google AdWords,...
By Andrew Goodman and Ed Kohler With the holiday season upon us, it’s time for pay-per-click advertisers to set aside time for a fall/winter tune-up. So cancel your meetings, grab a Coke, and start...
When it comes to LookSmart, one of the top three directories on the web and still the best way to get high placement on MSN Search, the most pressing questions on webmasters’ minds seem to be:...
Contrary to popular belief, you don’t have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given...