Personalization is one of those hip online topics like weblogs, RSS, and streaming music that no commentator has felt the power to resist over the past couple of years. Following a period that generated...
Author: Andrew Goodman
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Search Engines
Prepare to be Monetized, Punk: Google Plays Sherriff with Commercially-Oriented Search Listings
Google recently made far-reaching changes to the way it ranks search results, and the search marketing community has been abuzz with tales of woe ever since. Some have speculated that the key to understanding Google’s latest...
And now another instalment in our long-running “Where are the Customers’ Yachts?” series. If you’re interested to see just how a company slated for a massive IPO has chosen to conduct itself lately, read...
I’ve been reading a lot of books about marketing, advertising, and business strategy lately. I thought to myself: what would I write if I was given carte blanche by a publisher? Until recently, I didn’t have...
If correspondence from Traffick readers, clients, and colleagues is any indication, paid search advertisers are happy to see the end of August. For me, it’s been a strange month any way you measure it....
“I am not a target market.” – Douglas Coupland, Generation X: Tales for an Accelerated Culture Canada celebrates Canada Day this Tuesday, and on Friday, Americans celebrate Independence Day. As holidays go, what’s not to...
Trying to promote other people’s websites, as I have done as a consultant for several years now, can be an up-and-down experience. If a spate of clients just happen to be coming out with...
Last week, with no small fanfare, Google announced a new distribution model for their AdWords keyword-based text advertising: content targeting. For existing Google advertisers this was an unexpected development. Although advertisers’ ads will be...
As usual, I’m energized after reading another lucid marketing book by Seth Godin. Purple Cow: Transform Your Business by Being Remarkable is sure to be a bestseller after the initial self-publishing publicity stunt phase graduates to...
Before getting to the usual thoughts & chuckles, I need to offer a sincere word of thanks. First, to you, the reader, for being interested in these unpolished ideas. Your interest fueled my own....