Seth Godin, Unleashing the Ideavirus, (Hyperion, 2001) Unleashing the Ideavirus began as a widely-downloaded free e-book – a handy way of illustrating how viral marketing should be “smooth” – and is now available in paperback. Godin’s colorful language...
Levine, Locke, Searls, & Weinberger, The Cluetrain Manifesto: The End of Business as Usual, (Perseus Press, 2000). Corporate approaches to e-commerce have tended to be arrogant because top executives believed what their buddies in the major media corporations...
What is it with people who think they invented the Internet? Or at least seemingly important aspects of it? Not so long ago in absolute terms, but an eon ago in Internet time, a company called...
Why did Google win? No, you haven’t missed any awards ceremonies, and yes, there are still a few other search engine companies in business. But consider this: if you’ve looked at yours or anyone else’s server...
Latest-generation knowledge management solutions for the enterprise have been gaining traction of late, led by high-profile players such as Autonomy. Given that many of the well-known solutions for organizing information in corporate intranets promise near-total automation of the...
Something strange has been happening to the owners of web sites lately. Maybe it’s been happening to you. They’re getting traffic without even trying. Viewed from the experiences many webmasters have had in the short...
Search Engines
FAST Search Targets Enterprise Clients and Mid-Range Webmasters with Site Search Products
FAST Search has made some recent announcements which indicate that its focus will increasingly be on the enterprise and middle-range site search market. Recently-announced FAST PartnerSite is a site search product which competes with companies like Google, Atomz,...
I once attended a live performance of Long Day’s Journey Into Night. It was a marvelous show. But some audience members, conditioned by years of TV sitcoms, felt compelled to laugh at particularly well-acted bits of despair, assuming...
Part 1 – Take Us to Your Leader Eugene O’Neill’s classic American play Long Day’s Journey Into Night chronicles the unravelling of the Tyrone family into bickering and solitary self-pity. Images of light and darkness are used...
The latest moans and groans from dot com sector watchers came in response to Yahoo’s sobering forecast of sharply-less-than-expected revenues, and a breakeven year. And yet another exec is making a lifestyle choice to step down –...