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Seth Pokes the SEO Hive, Gets Stung
By Andrew Goodman, 7/20/2004
Seth Pokes the SEO Hive, Gets Stung
In Defense of Dashy Domains
By Cam Balzer, 4/21/2003
Dashed domains offer a big target for proponents of a purer web marketing. But beyond any real or perceived benefits, dashed domains are worth pondering for what they can reveal about marketing via search.
Understanding the New Role of SEO Consultants
By James Allison, 10/16/2002
The Search Engine Optimization service industry must now adapt itself to the recent developments in the web industry, namely the emergence of a relatively stable set of web standards and design conventions.
Anatomy of a #1 Search Result
By Andrew Goodman, 10/11/2002
Why do non-optimized pages so often seem to score well in
search engines? I suggest it's because the pages just happen to be relevant, and the search engines are getting mighty good at doing their job.
Optimizing Dynamic Content for Search Engines
By Jill Whalen, 9/17/2002
Search engines have problems creating links to dynamic content. If you can recognize these problems, you are halfway to getting your dynamic content indexed. Jill interviews Alan Perkins to find out how.
Site Banned by Google? Or Was it the Other Way Around?
By Jill Whalen, 7/5/2002
Mystery solved: someone in Bob's company had blocked search engines with a blanket command in the site's robots.txt file.
Keyword-Rich Domain Names
By Jill Whalen, 6/27/2002
Don't obsess over buying a keyword-rich domain name for search engine optimization purposes. It won't help your rankings significantly, and looks funny to boot.
Free Traffic for the Asking
Paul J. Bruemmer, 6/17/2002
A guide to the current (dwindling) state of "free" search engine submission opportunities.
Smart Search Engine Campaigns Begin With Directory Listings
By Paul J. Bruemmer, 5/30/2002
Search engine marketing has changed so much, it's important to know where to start: the basics. Directory submission is essential.
Debunking Search Engine Marketing Myths
Paul J. Bruemmer, 5/22/2002
Slowly but surely, the marketing world is recognizing the value of optimizing a web site for search engine traffic, but many costly myths remain.
Troubleshooting ODP
By Jill Whalen, 5/17/2002
Q&A about problems getting listed in the Open Directory.
Ten Steps to Building Links to Your Site
Craig Fifield, 5/3/2002
It's not easy to generate word of mouth online. Only high quality links and personal contact will create a high-reputation site. And you need to get organized.
High Rankings Advisor: Google, Overture, LookSmart and other SEO News
By Jill Whalen, 5/2/2002
Overture keeps Yahoo, Google gets AOL, and LookSmart gets a giant raspberry from Jill.
Avoid Search Engine Roadblocks in Macromedia Flash MX
By Andrew Gerhart, 5/1/2002
Flash MX and SEO just do not mix. Here's how you can avoid problems when optimizing your Flash pages before submitting them to search engines.
LookSmart Looks Dumb Again
By Jill Whalen, 4/19/2002
After all is said and done, LookSmart listing clients appear to have paid $299 for the privilege of having the rules changed on them. They're now being asked to pay 15 cents a click, forevermore. Some "upgrade."
The Right Way to Improve Link Popularity
By Paul J. Bruemmer, 4/14/2002
Link popularity can help your rankings in search engines like Google. As a result, a new crop of shortcuts has arisen. Here's the right way to go about it.
Making Dynamic Content Spiderable
By Detlev Johnson, 3/8/2002
Search engine spiders can have trouble with dynamically-generated URL's. Some suggestions to search engine marketers on working around the problem.
Lycos Paid Inclusion Woos Webmasters
By Andrew Goodman, 2/28/2002
Lycos is yet another major search engine index to offer guaranteed inclusion for a fee. If your site is commercial, it's a must to get listed here.
Navigating the SEO Minefield
By Detlev Johnson, 2/25/2002
Don't let a search engine positioning company channel your natural traffic to another domain and then sell it back to you.
Drop Keyword Alchemy to Focus on Stronger Content
By Andrew Goodman, 1/9/2002
If you want your web site to achieve the same success as search engine traffic winners, be more like them.
Human Internet Makes Peace with the Search Engine Robots
By Andrew Goodman, 7/19/2000
Optimizing About.com's 800 guide sites was a daunting challenge for search engine marketing guru Marshall Simmonds. He is helping About guides make peace with search engine spiders.
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