Traffick Consulting Services
We love blogging as a way to stay connected, to delve deep, to provoke,
debate, and hopefully make sense of the chaos of information in the
digital marketing arena. We've been doing so since 1999.
Blogging here on Traffick is our occasional, part-time, and sometimes
too-addictive passion. It's actually how we got our start in this
business. Back then, we didn't know too many folks in the game. Like
so many others have found: if you pay attention to the industry,
the industry will start to pay attention to you. We just picked subject
matter that hopefully didn't overlap too much with SearchEngineWatch.com,
and started writing. Not long after the site was founded, we won
awards from Yahoo and BBC Internet. We were flattered, and it motivated
us to keep going. But by 2002, the consulting business was taking
off, so the goal here was mainly just to keep pushing out interesting
ideas.
If you're like us, you find it a treat to go back to one of your
favorite blogs, like Seth
Godin's, and catch up on five or
six juicy, thoughtful posts. Mmm, mmm, good.
Nowadays, lots of people blog. Many produce news recaps, or relate
something they've heard elsewhere. If we don't have something insightful
to say, we'll try not to say anything at all. That's why, as you'll
notice, our posts are a bit longer than some you'll find elsewhere.
Though not as long as Steve
Yegge's.
Full-time, we run a digital marketing agency called Page
Zero Media. Founded in 2000, Page Zero serves a wide diversity
of clients. Direct Energy, Canon, Hover, BLR, Torstar Digital, E*TRADE,
and Canadian Tire are just a few recent examples. We focus on paid
search, strategic SEO services, conversion improvement, and other
core digital marketing disciplines focusing on measurable performance
and online reputation enhancement. We're perhaps best known as world-famous
Google AdWords experts, but our clients increasingly seek solutions
to integrated marketing challenges. A couple of our clients have
pointed to us and noted: "I'm understaffed. You're my marketing
department now." Trusting performance-obsessed search marketers
with your strategic marketing plan? Some might say: crazy! We say:
what took you so long?
Considering hiring an agency? Not sure what you need? Please tell
us
a bit more about your requirements, and let's see if there's a
fit.
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