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How We Became a Search Engine Blog
Traffick began in 1998 as a humble "guide to web portals"
called PortalHub, the brainchild of web developer Cory Kleinschmidt
(please don't use Archive.org to see what it used to look
like). These were the days when the stock prices of Yahoo
and Excite would leap by $20 in a single day.
We knew that we were in store for great things, but no one
knew exactly how it would unfold. Portals were creating useful
tools that were allowing people to communicate, to learn and
to conduct research in new and magical ways. Oh, and did I
mention that everything was free?
In early 1999, Cory met Andrew Goodman, and the two decided
to reinvent PortalHub with a snappier name, and Traffick.com
was born. Why Traffick? Back then, as it is now, the most
trafficked sites were the big players that we studied and
thought would revolutionize the world of information. Web
traffic, sometimes measured in the now-archaic term "eyeballs,"
were the currency of the New Economy, as was giddily chronicled
by burgeoning print magazines like the Industry Standard.
When the dot com boom went bust in early 2000 after investors
started to demand real, sustainable business models that would
lead to profitability, we kept the faith and never wavered
from our belief that portals and search engines would soon
parlay their audiences into real companies.
Now, we're charting the rise of search engines with a special
eye toward the business side and how search engine marketing
is changing how everything and anything is sold and marketed
using the internet. We were there when pay-per-click advertising
gained credibility and helped save free content online thanks
to Yahoo's Overture unit (then called GoTo.com) and Google's
AdWords program.
What began as a hobby has turned into gainful employment,
and we feel fortunate to be part of this new world. What will
the future hold? We don't know, but keep reading Traffick
for our unique brand of commentary and prognostication!
Meet the Traffickers
Andrew Goodman, Editor
 Andrew
co-founded Traffick in September 1999 and can be summed
up as a "political scientist turned internet analyst."
In other words, he's been trafficking in Big Ideas since Jerry
Yang was knee high to a Commodore PET. Currently Andrew is
editor for Traffick and president of Page Zero Media, a search
engine marketing firm in Toronto.
His articles and insights about internet navigation technology,
online communities and the evolution of new media are now
widely cited and published in books, magazines and newspapers.
Andrew is considered by many to be one of the world's foremost
Google AdWords experts. His popular Google
AdWords guide, 21 Ways to Maximize ROI with Google
AdWords, is an e-book published in 2002 that has sold
over 6,000 copies. It has been updated each year to reflect
the latest updates to AdWords.
His latest book, Winning
Results with Google AdWords, is a complete guide
to AdWords published by McGraw Hill in August 2005. It is
designed to serve as a thorough introduction to pay-per-click
advertising as well as an in-depth guide for power users.
As founder and principal of Page Zero Media, Andrew and his
co-horts help businesses of all sizes achieve measurable results
through pay-per-click search engine advertising. Page Zero
specializes in Google AdWords optimization, but utilizes a
wide variety of other search engine marketing methods to deliver
results.
Andrew is married to Carolyn and lives in Toronto. For more
information, visit Page
Zero's website.
Cory Kleinschmidt, Publisher
Cory Kleinschmidt co-founded Traffick.com with Andrew in September
1999 and has supervised its design and content management
as well as writing for the site.
Until recently he was Director of Internet Technology at
Jackson Healthcare Solutions, a healthcare technology investment
group based in Atlanta. He recently joined Page Zero to head
up web development and related initiatives.
Cory’s deep toolset includes competencies as a manager
of growing software development teams, web design chops, business
planning, and web programming. For Page Zero clients, Cory
oversees a diverse set of services including full-scale web
architecture and development, usability advising, landing
page testing, analytics tool installation, and search engine
optimization. He is also charged with supervising specialized
content projects and hacking in-house tools for campaign management
through the Google API.
He is also the principal of Siteopedia,
a boutique web design firm that web-enables progressive companies
using internet technology and creative marketing solutions.
If you need a website designed, programmed, written and promoted,
contact
Cory.
Cory’s B.A. is in English and Journalism, from the
University of Missouri. Since then he has amassed a variety
of web development certifications. He is married with three
children, and lives in Atlanta.
Adam Eisner, Blogger-at-Large
Adam was formerly managing editor
of The Web Host Industry Review and today works in the marketing
department of a publicly-traded dot com in the software and
Internet services business. Although his employer's large brick
warehouse facility isn't quite as big as the Googleplex, it
is conveniently located across the street from the City of Toronto
building where distraught homeowners go to replace their lost
or stolen grey and blue boxes at a cost of $5. Adam has been
a longtime friend of Traffick and is an official member of its
small but vital coterie of bloggers. Adam holds a Bachelor of
Journalism degree from Ryerson University in Toronto.
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